Ákos Ezer - El vaso está roto, lo sigo llenando

Ákos Ezer - Törött pohár / El vaso está roto, lo sigo llenando

The Museo de Arte Contemporáneo de San Luis Potosí, Mexico hosted Ákos Ezer’s first solo exhibition in Latin America, organized by Fundación AMMA. The exhibition explored themes of fragility, absurdity, and persistence — in Ezer’s paintings, exaggerated forms, vivid colors, and deliberately unbalanced compositions invite the viewer to perceive the in-between state of disorder and continuity.
In developing the visual identity, we sought to translate the gestures present in Ezer’s work into typographic gestures: letters stretch, distort, and break — creating a visual dialogue between the artworks and the communication design. These typographic images were also animated for social media content, bringing the letters into motion, making the campaign feel alive and amplifying the exhibition’s atmosphere.
The goal of the visual identity was not only to convey information but also to become an integral part of the exhibition experience. Posters, social media posts, and digital animations all carried the same tension and playfulness that characterize Ákos Ezer’s artistic language.