MTA - Hungarian Academy of Sciences
As the 2025 bicentenary approaches, the Academy updating its image to maintain its traditions while adapting to the visual communication needs and digital environment of the present.
The identity was created using the Amen Display typeface family by type designer Ádám Katyi, which visually reflects the core values and objectives of the Academy. With this new typography, present and past meet in an identity that is both classic and contemporary, while allowing for simple, clean communication. For the colours of the identity, the designers drew inspiration from the MTA's original painting palette, reinforcing the visual link between Allegory and the institution.
Client
Hungarian Academy of Sciences
Year
2023
Fields
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Team
Nóra Demeczky
Enikő Déri
Ádám Asztalos
Bertalan Bessenyey
Zsófia Ecsedi
Typeface