Maniko is a design-driven pet furniture brand founded by Lili and Tamás with the aim of redefining how pet products exist within contemporary homes. Inspired by their own rescue dogs and the lack of aesthetically pleasing yet functional pet furniture on the market, they set out to create modular, multifunctional pieces that integrate seamlessly into living spaces while remaining sustainable and locally crafted. Maniko’s furniture is designed to adapt to different homes and lifestyles, growing with both pets and owners through flexible configurations and timeless material choices.

For Maniko, we developed a visual identity rooted directly in the logic of their modular furniture system. The core of the branding is a flexible, block-based layout system that translates the product’s construction principle into a scalable graphic structure, allowing consistent yet dynamic use across digital and print applications. We designed a custom logotype that subtly reflects modularity through its forms while remaining clean, distinctive, and highly recognizable. The color palette and overall visual tone were derived from the furniture’s materials and finishes, using natural shades combined with a playful but controlled rhythm. The identity is supported by a functional typographic system, modular graphic elements, and a product-focused photography direction that presents the furniture in real living spaces, resulting in a cohesive, adaptable, and memorable brand system that aligns closely with the products and supports Maniko’s international growth.

 

https://maniko.co